Social Media Marketing is an approach taken by businesses to use various social media platforms to advertise and promote themselves. Instagram, LinkedIn, Facebook, and more, there are numerous platforms that can be used for this purpose. It helps the companies in expanding their customer base and reaching out to a wider audience than the conventional methods.
Ranging from new SMBs to large enterprises, this feature is used by all to improve their consumer engagement strategies. Having a strong data-driven marketing strategy can get you better returns on investment. However, one doesn’t have to direct all their efforts and finances towards this.